Books, guides, and tools for operators who run their own marketing — direct-response discipline plus modern AI, without the agency retainer.
The 5 Marketing Mistakes — a 20-minute field guide to the errors that cost more than the software.
Each one is the reference for a job you’re doing alone — meant to stay open next to the work, not read once and shelved.
Run the work of a full marketing department as a one-person operation — classic direct response plus a three-tool AI stack.
The production-grade reference for FunnelKit funnels, checkouts, and automations on WooCommerce.
The reference Make.com builders keep beside the editor — verified against the live platform, kept current after launch.
MMS Vegas is Brian Kasday — a direct-response marketer who spent decades waiting on developers, designers, and copywriters, then rebuilt the work himself. The books and the guides are the working record.
Every guide in the Library answers a question an operator actually hit — an automation that won’t fire, an import that broke, copy that sounds like a robot wrote it. They’re free, they don’t ask for your email, and they’re kept current. The newest six are below; the full shelf is sorted by tool.
Sorted by: Make · FunnelKit · Marketing Department
The Builder’s Brief is the working notebook behind the books — one brief a month on what broke, what shipped, and what it cost, for operators building with automation and AI. $79 a year.