Verified guides and practical tools for Make automations, FunnelKit checkouts, and one-person marketing — written for operators doing the work themselves.
By Brian Kasday — forty years in measurable direct response, now documenting the systems he runs himself.
Marketing still has to prove it worked. Automation still has to survive production. Checkout still has to earn the next sale.
Pick the system you’re working in — the matching field guide is free.
Keep the Make checks you’ll use more than once — reference cards, production checklist, and the cost estimator.
Five order bump structures you can put to work at checkout today — free, with the conditions that make them fire.
Before you buy another marketing tool, read this — the five mistakes that cost more than the software.
Each one is the reference for a job you’re doing alone — meant to stay open next to the work, not read once and shelved.
The reference Make.com builders keep beside the editor — verified against the live platform, kept current after launch.
The production-grade reference for FunnelKit funnels, checkouts, and automations on WooCommerce.
Run the work of a full marketing department as a one-person operation — classic direct response plus a three-tool AI stack.
MMS Vegas is Brian Kasday — a direct-response marketer who spent decades waiting on developers, designers, and copywriters, then rebuilt the work himself. The books and the guides are the working record.
52 practical guides. Growing every week.
Every guide in the Library answers a question an operator actually hit — an automation that won’t fire, an import that broke, copy that sounds like a robot wrote it. They’re free, they don’t ask for your email, and they’re kept current. The newest six are below; the full shelf is sorted by tool.
Sorted by: Make · FunnelKit · Marketing Department
The Builder’s Brief is the working notebook behind the Make manual — one brief a month on what broke, what shipped, and what it cost, for operators running Make in production. $79 a year.
New · The Operator’s Canon
A growing reference of the timeless marketing concepts that still move the needle — the Dream 100, positioning, the value equation — each one explained for operators, not academics.
Explore the Canon →An MMS Vegas Imprint · Las Vegas, NV
The Operator’s Library
Field manuals, guides, and tools for the people who have to make the system actually work — written from production, not theory.
Verified Current
Every manual and guide is checked against the current release and carries the month it was last verified.
Corrected Openly
When a tool changes or we get something wrong, the fix is dated and noted on the affected guide.
Built by an Operator
Written by one person running the same automations, checkouts, and campaigns these books document. By Brian Kasday →