MMS VEGAS · THE OPERATOR'S LIBRARY

Marketing that has to prove it worked.

Books, guides, and tools for operators who run their own marketing — direct-response discipline plus modern AI, without the agency retainer.

New here? Read the operator’s letter →

FREE FIELD GUIDE

Before you buy another marketing tool, read this.

The 5 Marketing Mistakes — a 20-minute field guide to the errors that cost more than the software.

THE BOOKS

Three references, built to be used.

BOOK · MARKETING

Build a Complete Marketing Department

Run the work of a full marketing department as a one-person operation — classic direct response plus a three-tool AI stack.

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BOOK · FUNNELKIT

The Missing Manual for FunnelKit

The production-grade reference for FunnelKit funnels, checkouts, and automations on WooCommerce.

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BOOK · MAKE

The Missing Manual for Make

The reference Make.com builders keep beside the editor — verified against the live platform, kept current after launch.

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“The tools have never been cheaper, and they’ve never mattered less.”

FROM THE LIBRARY

The newest guides.

Marketing Department Guides

· Updated July 2026

How to Write Marketing Copy With AI (the Solo Operator’s Method)

Why AI copy sounds like AI — and the five-element prompt, iteration protocol, and voice training that make its drafts worth your judgment.

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Marketing Department Guides

· Updated July 2026

How to Launch a Product by Yourself: A Solo Operator’s Playbook

A launch is two jobs, not one. The pre-launch ritual, a soft launch to 50–100 people, four numbers to watch, and selling to warm — not cold.

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· Updated July 2026

Make Blueprint Import Not Working? Why Your Imported Scenario Has Broken Connections

A blueprint carries the logic but not the credentials. Why every connection needs rebinding after import, and the other causes worth checking.

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· Updated July 2026

Make Formula Not Working? Why Your Expression Returns the Wrong Value (or an Error)

Commas where Make wants semicolons, display labels inside map(), 1-based indexes — the six formula-breakers and how to spot yours in seconds.

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FunnelKit Guides

· Updated July 2026

FunnelKit Automation Not Triggering? How to Find Why It Won’t Fire

Split “didn’t fire” from “fired but didn’t send” — then work the trigger, the Active toggle, Runs Once, and tag timing in order.

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FunnelKit Guides

· Updated July 2026

FunnelKit Abandoned Cart Emails Not Sending? Here’s How to Fix It

Seven conditions have to line up before a recovery email sends. The full checklist, in the order that finds your broken link fastest.

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THE BUILDER'S BRIEF

One brief a month. What broke, what shipped, what it cost.

The Builder's Brief is the working notebook behind the books — for operators building with automation and AI. $79 a year.