Leverage the Largest Social Network in the World
Leverage the Largest Social Network
in the World
Facebook campaigns can deliver a high ROI for almost any type of marketing campaign. The amount of data available to profile the ideal customer is unparalleled. Target by age, sex, interests, geography, and more.
Let our team of digital experts identify the different customer profiles for your specific business. We can build campaigns and sales funnels for each of your campaigns and manage them to optimize your conversions and help you scale your business.
Facebook advertising is a great way to build your business. Advertising budgets can be set to accommodate businesses of any size. The ability to budget, track, measure, and report enables us to systematically optimize your results. Contact us for a free consultation.
Our client is a banking institution that has been around long enough to see the shift in marketing from traditional methods to primarily digital methods. However, they didn’t keep up with the trend. Offering a range of services that are critical to the local economy they continued to fill a much needed niche but they knew there was room for growth.
Organic SEO by the Numbers
Facebook in Month 1
Keeping up With the Digital Age
Driving Traffic to a New Website
Our client’s internal web development team updated their website to bring both design and function consistent with the current technical trends. It was primed to become their hub of local banking services that their digitally savvy customers needed. Depending on location, up to 73% of people used online banking in 2017. The goal of our Facebook Ads campaign was to drive traffic from Facebook to the online banking website in the most efficient manner possible.
New Traﬃc for a New Website
Using the information that Facebook has about each of its users (98 data points to be exact), we built a base audience of people on Facebook likely to need our client’s banking services.
We then segmented this group further based on which service they might need. The audience groups were credit card audience, housing loan audience, personal loan audience, car loan audience, and investment audience. Each audience would see diﬀerent ads created speciﬁcally for that demographic and banking need. Additionally, we used two types of ads – carousel ads and dynamic product ads.
Key to the success of this campaign was reaching the people in our segmented audiences with the right frequency so that our client’s bank stayed top of mind. This way, even if they weren’t purchasing a car, buying a home or needed a credit card when they saw the ad, the ads were displayed at regular intervals with refreshed content so they would consider our client’s banking services when the time was right.
Via weekly monitoring of the results primarily focusing on the metrics CPR (cost per reach) and CPC (cost per
Our ability to hone in on what tactics worked for each audience resulted in a dramatic increase
By segmenting the audience we were able to create Facebook ads that spoke to the audience on a personal level. Website traﬃc increased 28X the number of visits prior to the campaign.
Segmenting Audiences to Connect Emotionally
Facebook Ads are often created for too general an audience in an effort to reach more people with the same ad. This usually has disappointing results. The best method is to segment audiences to an almost granular level then take the time to create ads that speak to them on an emotional level. The result for our client was increased awareness about their online services, increased web traffic and increased loan applications.
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